Cumberland Private Wealth Calgary named 5-Star Advisory Team

Each year, leading investment industry trade publication, Wealth Professional, opens its inbox to individuals across Canada who want to nominate their wealth advisor for special recognition. They are asked to describe how their advisor serves them, what sets their advisor apart, and what value they have been able to provide.

We are pleased to announce that, after a lengthy nomination period, Cumberland Private Wealth Calgary has been named a Wealth Professional 5-Star Advisory Team for 2023.

“We are honoured to be recognized in this way,” said team founder and portfolio manager, Gary Perron. “If you look at our history, you’ll see four decades of strong investment performance and innovative wealth management practices, but you’ll also notice that we’ve always put the needs of our clients first. I believe that’s why we were nominated for this award.”

Here are some of the most notable benefits of working with this award-winning advisory team:

Strong risk management. We follow a unique process to manage downside risk and aim to produce higher risk-adjusted returns over the long term. Through a combination of our proprietary Kipling Funds and individual securities, we can achieve lower volatility than the traditional portfolios offered by most financial institutions.

Independent advice. As an independent wealth management firm, we offer objective and unbiased financial advice. We do not have sales goals imposed upon us, so you can be sure that we will always do what is in your best interest and design a portfolio that is tailored to your unique needs.

Excellent service. We work as a team to provide the best possible client experience. In portfolio reviews, you’ll understand why your assets are invested the way they are and how that relates to what is happening in the market. And if you call us during business hours, you will always get a live person, not a recording.

“We strive to make wealth management a positive experience,” added portfolio manager, Shawna Perron. “We focus on empowering, educating and encouraging our clients. As a multi-generational team of advisors, we know intimately how important it is to help families define their goals and create the right conditions for the long-term stewardship of their assets. This 5-Star Advisory Team award from Wealth Professional lets us know that we remain on the right track.”

Cumberland Ranked Among The Best Private Wealth Firms

A new independent study has ranked Cumberland Private Wealth among the 10 best financial advisors for high net worth investors in Toronto, and among the eight best in Calgary. The study was conducted by California-based AdvisoryHQ News, which conducts independent reviews of top financial advisors, planners and wealth management firms.

Some highlights of the review include:

“This top wealth management firm is a fiduciary and a leading independent wealth manager that places no middlemen between you and the people managing your money. On top of that, they personally invest in the same strategies you do.

“Cumberland Private Wealth takes a customized approach to portfolio management. Their team-based philosophy delivers expert insights and excellence for their clients. With a commitment to putting their clients’ needs first, a talented and dedicated team, and a long-term approach, Cumberland Private Wealth solidifies a 5-star rating as one of the best investment firms to partner with.”

AdvisoryHQ rankings are independently researched and written. Firms are not even aware that they are being reviewed until after the review has been completed and published. In the end, less than 1% of considered firms are selected.

Independent selection process

The AdvisoryHQ review team starts by developing a comprehensive list of potential firms, then applies the initial methodology filters to narrow down the list:

Fee Structure. There is a preference for firms that receive their compensation directly from their high-net-worth ($1+ million investable assets) and ultra-high-net-worth ($30+ million investable assets) clients, rather than through sales commissions, which can reduce transparency and create bias.

Fiduciaries. Fee-based advisors that are also fiduciaries are expected to fully disclose any conflicts of interest and are also expected to always place their clients’ interests ahead of their own.

Independence. The selection logic is designed to favour independent wealth management firms. These firms provide services and recommend financial products that are not based on an affiliation with a bank or financial institution.

Scale of Innovation. The relationship with a wealth manager is normally a very long-term relationship. As such, it is essential to seek advisors who are constantly improving their services and business practices.

After trimming down the initial list, AdvisoryHQ’s review team conducts deep-dive assessments to select the final list of top-ranking advisors, planners, and wealth managers. When performing this due diligence, the team applies the following selection filters:

Resource Availability. Firms with the necessary bandwidth to provide the right level of support to a broad base of individuals, families, and institutions.

Experience Level. Combined experience of the advisory team, including years of experience, certification, and leading roles within their fields of expertise.

Transparency. The selection methodology favours advisory firms whose fees are completely transparent with no surprises.

Customized Services. The level of flexibility in providing customized services that are tailored toward clients’ unique situations.

Quality of Website. A site with client-friendly ease of use, graphical design, and functionality.

Open Door Policy. A culture that encourages clients to ask questions, get to know the team, and feel at home in the office.

Audience. Even if a firm manages institutional assets, there is also a robust offering for individuals and families.

While we at Cumberland are well aware of the values, passion and commitment that go into serving our clients, it is gratifying to receive this independent, third-party validation. Thank you to AdvisoryHQ and to everyone on our team who makes us worthy of this recognition.

When You Should Consider Our Automated Portfolio Advisor Tool

Generations of investors have trusted Cumberland Private Wealth for highly individual portfolio advice and investment management. However, there are many situations where our automated Portfolio Advisor Tool (PAT) might be better suited to your needs.

Cumberland PAT gives you access to the same investment expertise as our Private Clients, except in a digital form available at a minimum account size of $50,000 with human support when you need it.

Here are some of the ways our clients are utilizing Cumberland PAT:

Smaller accounts. You may be a Private Wealth client with a smaller account to manage, such as a TFSA, education savings plan or other registered account. PAT brings an efficient solution.

Building wealth
. You may be rapidly building your wealth, but not be quite ready for significant Private Wealth advisory services. PAT is a great bridge to get there.

Family ties. You may be the child or grandchild of a Private Wealth client and may be seeking to establish your own relationship with Cumberland. PAT is a perfect starting point.

Digital preference. You may want access to the track record of our investment team and simply prefer a digital investment experience. If so, welcome aboard.

Planners and advisors. You may be a financial professional who wants access to our investment skill for your clients. PAT can be a powerful complement to your practice.

Workplaces. You may run a workplace savings program and want a professional, higher tier of investment expertise for your people. PAT works very well at work!

Cumberland PAT is a digital-first way to access the same investment management expertise that has guided our Private Clients through decades of bubbles, recessions and pandemics. Whatever the future may bring, PAT is a terrific way to position your investments right now.

Simply click here to schedule a 30-minute chat to learn more.

Kingston’s History and Cumberland’s Future

Cumberland Private Wealth is excited to announce a new location in one of Kingston’s most iconic buildings – The Woolen Mill.

Built in 1882, The Woolen Mill boasts a long history in the Kingston community.  Though it spent nearly 50 years serving as a Mill, it has enjoyed providing event spaces, climbing gyms and a home for the Kingston Whig-Standard newspaper.  Now, it is where you will be able to find your dedicated Cumberland team. 

And although we cannot invite you to visit right now, we look forward to hosting you for a meeting or an event in the near term.  

Cumberland Private Wealth Management Inc.

The Woolen Mill

4 Cataraqui Street, Suite 108
Kingston, ON K7K 1Z7

Take Control of Your Wealth

We’d like to to introduce two of our partners, Christie Matwee and Shawna Perron, who have recently created a series of educational podcasts on investing, and would love for you and/ or your family to join their journey by listening through your favorite podcast app or via their Take Control of Your Wealth website.

Christie and Shawna, both experienced Portfolio Managers at Cumberland in Toronto and Calgary respectively, have been passionate about helping Canadians of all ages and walks of life to feel comfortable with their money and achieve their financial goals. Their hope is that their podcast will be a way to do just that by allowing investors and their families to build knowledge and confidence as it relates to investing as they share their beliefs on key topics and investing principles.

You can automatically download new episodes for free by subscribing on Apple, or other podcast apps, and feel free to leave them a rating and review while you’re at it!

In addition, you can subscribe and follow them on Facebook, LinkedIn or Instagram to ensure you receive updates about new episodes. Or sign up to receive email updates on the Take Control of Your Wealth website.

Gerry Connor Gives Big to George Brown Centre for Business

Shaping the financial industry of tomorrow takes encouragement and support today. Facilitated by the George Brown College Foundation, Gerald Connor, Chairman of Cumberland Partners Ltd. (CPL), made a substantial personal donation intended to provide financial support for the expansion of the finance program at the Centre for Business. Read more about this initiative in the press release.

Read Article

Susanne Alexandor has joined our team

Cumberland Private Wealth Management Inc. (“Cumberland Private Wealth”), one of Canada’s leading independent wealth management firms and a trusted fiduciary for families, individuals and foundations, is pleased to announce that Susanne Alexandor has joined us as Client Portfolio Manager*.

Ms. Alexandor brings 30 years of global investment management experience to our firm.

“We are very excited to have Susanne Alexandor join our senior team of client portfolio managers as we deepen our commitment to delivering investment management excellence, sophisticated wealth management and a personalized, high touch experience to our clients,” states Charlie Sims, Chief Executive Officer of Cumberland Private Wealth. “We aim to continue
to be at the forefront of a changing Canadian investment and wealth management landscape so our clients can achieve their financial and life goals for the future.”

Ms. Alexandor’s investment experience has spanned the full spectrum of global capital markets and asset classes in varying regimes, with roles as a discretionary global portfolio manager and advisor to both private and
institutional clients. She has held positions with leading firms in major financial centers around the world, with her most recent experience at a boutique firm specializing in global tactical asset allocation investment strategies. As a regular media commentator and industry panelist, she enjoys communicating on the many facets and complexities of the asset management world.

Susanne Alexandor is originally from Germany, but was raised and began her career in the U.S. She earned a BA in Economics and German from Rutgers University. During her time in Toronto, she has been actively engaged in a variety of community and philanthropic initiatives.

*Subject to regulatory approval.

How much money do you need to get the attention of a financial advisor?

In a recent interview with the Globe and Mail, Cumberland Private Wealth President and CEO Charlie Sims discusses the benefits of the combination of services provided to our clients, including tax and retirement planning, estate and legacy planning.

Read Article

Deep Roots, Stronger Together

In May 2018, Cumberland Private Wealth completed its merger with Perron & Partners. So, how did two successful independent firms, separated by 2,100 miles, decide to join forces?

To start with, both firms were founded by entrepreneurial industry veterans. Both were employee-owned with no affiliations to any financial organizations. Both had strong values and believed deeply in the client experience.

It made good sense for founders Gerry Connor and Gary Perron to create a unified firm with even broader expertise, resources and geographic reach to meet your needs today and tomorrow.

We have since continued to build on the strengths of each firm, while remaining true to the principles on which they were founded.

Building on Shared Principles


Cumberland founder Gerry Connor has always said, “Whatever you recommend to clients, you should be confident in owning yourself.” To this day, we remain an investment firm where our money is managed alongside your money.

Our team are owners as well as investors in Cumberland Private Wealth. That makes us committed, long-term partners for the future. 

Being aligned with our clients creates a unique culture and a rewarding client experience. We understand that many of our clients want to be actively involved in the management of their wealth. At Cumberland Private Wealth, your portfolio manager is at your side and you can meet the people who manage your money.

“Whatever you recommend to clients, 

you should be confident in owning yourself”


Gary Perron has long recognized that large firms tend to offer clients what’s best for the firm, not necessarily the client. When he founded Perron & Partners, he immediately saw what was possible when not inhibited by corporate directives and guidelines. By merging with another independent firm, Gary has ensured that his firm will remain true to its focus on investment excellence and the client experience.

We are able to offer our clients unique wealth management services with objectivity that is not possible at large institutions. You can be confident knowing that our interests are always aligned with your own.

“We maintain our independence,

innovative approach and drive to always

work in the best interest of our clients”


Joining together Perron & Partners and Cumberland Private Wealth has ensured that we have the resources to be able to deliver the breadth and sophistication of products and services, as well as the unique client experience, that high net worth clients need and have come to expect. 

For example:

  • Holistic wealth planning. Personalized advice to meet your life goals, including financial and estate planning.
  • Broad range of investment strategies. More than a dozen solutions spanning North American and International markets, including Alternative, Equity and Fixed Income.
  • Deeper pool of talent. A dedicated, in-house “investment engine” of more than 20 portfolio managers and analysts.
  • Opportunities for innovation. Freedom to pursue innovative solutions for our clients’ portfolios and service experience.
  • Regional coverage. Offices spanning Calgary to Toronto to Kingston.

As our firm grows, your success and our success continue to be intertwined. Our clients have continued to receive exceptional service from the same people they have come to know and trust over the years, while also enjoying the new advantages of a more resourceful firm. 

We look forward to serving you for many more years to come.

Yin and Yang: Q&A with Cumberland CEO Gerry Connor

Yin and Yang: Read the Q&A with CEO Gerry Connor to find out about Cumberland’s reliance on sound research, and how its ‘reversion to the mean’ philosophy guides good investing.

Read arcticle